Epcot: New "Frozen" Ride Concept Art and Name Revealed

Just a few hours ago, the Walt Disney World Resort officially released additional information about the new Frozen-themed ride that will open in 2016 at Epcot.
Among the new details, a never-before-seen artwork (depicting one of the major show scenes of the ride) was released. The Walt Disney World Resort also officially acknowledged the fact that a new meet-and-greet location is being built next to Epcot's Norway pavilion. Continue reading to learn more.

The Disney Parks Blog announced the following on June 9, 2015:

The story of “Frozen” has swept the hearts of people around the world, and we have been busy bringing it to life in our parks — from royal greetings with Anna and Elsa to sing-alongs to special screenings of the animated short “Frozen Fever.” We first told you about our plans for a “Frozen” attraction in Epcot last fall and today, we’re thrilled to share a first look at what’s coming when it opens in 2016.

Frozen Ever After,” is an adventure fit for the entire family that will take guests through the kingdom of Arendelle. The fantastic Disney storytelling combined with new technology and favorite moments and music from the film will make guests feel like they stepped into the magical world of “Frozen.”

Guests will be transported to the Winter in Summer Celebration where Queen Elsa embraces her magical powers and creates a winter-in-summer day for the entire kingdom. They will also visit Elsa’s Ice Palace and the ice-blue world of the North Mountain along with other locations before returning to the Bay of Arendelle. Of course, favorite “Frozen” characters, including the Snowgies from the animated short “Frozen Fever,” will be part of this new attraction, along with the spectacular sights inspired by the film.

The Norway Pavilion’s exterior will be expanded with many unique Norwegian architectural features and the interior design of the “Royal Sommerhus” will reflect the cultural arts and crafts of Norway, providing a charming setting for guests to meet Elsa and Anna.

ARTWORK: ©2015 Disney. All Rights Reserved.


  1. I'm glad to hear that the ride is not just going to be a re-telling of the movie, like most of the newer dark rides. However, I'm hoping that they do not change the track of the ride. I love the window/opening where you can look out to the people walking around Norway, and I loved the backwards and the drops. Hopefully this ride won't be too childish, like Under the Sea ~ Journey of the Little Mermaid or Finding Nemo. I'm praying for an immersive ride with some small thrill that has the characters you know and love, but is not just a five minute movie summary. Something more along the lines of Pirates of the Carribean is what I have in mind for the ideal Frozen Ever After. One good sign is that it looks like they are keeping the water — thank god!

  2. Prince (to-be) KristoffJune 9, 2015 at 4:25 PM

    @Prince Hans I agree with you that the Maelstrom track is excellent as is. Everyone keeps saying that Disney is going to keep the same track, and though that may be true (and I HATE to admit this), it does not mean they won't change portions of the track. For instance, the drop could be made VERY slow. Similar to the drop in Mermaid, when you are first going "into the water." You probably don't even realize there's a drop since it's so slow. I fear Disney will go this route for one of two reasons. First of all, Frozen is a children's movie with a target audience of 4-8 year old girls. Disney is going to make sure that the ride caters to that target audience. Disney won't waste money by changing the track, but they will gladly slow down some "thrills" to make the ride 100% family friendly. We can only hope they keep it as-is. I know plenty of young kids who LOVE Pirates, but remember that Pirates is an old ride with a target audience of Tweens, Teens, and Adults. We shall see what happens as more information comes. Though, I doubt we will know much at all until it opens.

  3. I don't think it is possible to "slow-down" the minor drop of the ride. I'm sure Disney is going to keep the whole track the same. As you can see in the concept picture, it looks like that will be the park where the boat switches motions and goes backwards.

  4. I can't wait to ride Frozen Ever After next Year in EPCOT! I love it!

  5. @Lee I hope you're right. I always imagined the part where the ride could go backwards is Elsa hitting us with magic similar to how she hits Anna in the heart. Except then it makes no
    sense because it looks like she is singing "Let It Go" here. It would have to be in the next scene or she would have to all of a sudden be like "Leave me alone!" or whatever and send us flying backwards. I pray that the drop remains a drop. I'm not sure if slowing it down is possible either, but a "drop" similar to that of the Epcot ball is always possible. Where you are moving downwards, but slowly. Anyway it does look like a possible deadend here. What percent of the way through Maelstrom was the backwards part and when was the drop? I never actually went on the ride myself

  6. They could keep the same layout but remove the turn around point and just make the ride go forward all the way a round. I also think the queue line will be inside the old cinema bit at the end with the start of the ride been in the area you use to exit. I think you will board and exit the boats in the same area which will lend to a frozen shop and a booth to collect your photo from the ride.

  7. Just before the drop (which was at the end) was the backwards part. Not sure how or why they would slow it down, it was like the Pirate's of the Caribbean drop.

  8. Michael KaprielianJune 23, 2015 at 8:23 AM

    My daughter (9) is thrilled to see this new attraction, although she was sad to hear that it was replacing Maelstrom. I know the "official" opening date is May 1, but what are the chances of a soft opening before that? I was planning a trip for early March, but might put it off to try and make sure this attraction is open.


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