LEGOLAND Florida Resort Launches First-Ever LEGO Festival

If kids controlled the world, family playtime would be all the time. That’s why the LEGO Group and Merlin Entertainments’ LEGOLAND Resorts have joined forces to launch the LEGO Festival, the first ever celebration of its kind! Designed to be a child’s first festival, it’s where LEGO play comes to life on an epic scale. With dancing, rocking, building and gaming, it’s set to be the most epic reminder to keep playtime a priority.

At LEGOLAND Florida, the first-ever LEGO Festival kicked off on May 3 and will be running every weekend until June 8. Kids can build, move, and explore five immersive zones: 🎶 Music, 💃 Dance, 😌 Chill Out, 🎨 Creative, and 🎮 Gaming!

The guest journey begins with a memorable welcome and a unique photo opportunity at each LEGOLAND Park, featuring an iconic and personalized (to the city) ‘I heart Play” LEGO model. At this incredible model, each child is given a Festival lanyard before embarking on their journey to experience all five zones and ultimately making their “Play Pact” at the end of the day.

For every “Pact” made, Merlin Entertainments and the LEGO Group promises to arrange for underserved children and their families to enjoy play time at a LEGOLAND Resort. The Play Pact, requires children to promise to build more, laugh louder, explore endlessly, and always keep playing!

With five engaging and interactive zones, and 49 new big build LEGO models being introduced across the globe, the LEGO Festival is bound to be a family tradition for years to come!

With 81% of children saying they prefer playing with their parents over playing alone (LEGO Play Well Report), LEGO Festival is designed to bring families together for meaningful and memory-making play!

Fiona Eastwood, CEO of Merlin Entertainments said: “LEGOLAND Resorts have always been a ‘child’s first’ experience of a theme park - who better to deliver their first festival experience? Together with the LEGO Group, we’ve created the ultimate way to discover and experience the power of creative play with the hopes of sparking imaginations, social connection, self-expression and learning. As a first festival for Merlin Entertainments, we wanted to be sure LEGO Festival is a place for fun and memorable experiences for the entire family, where imaginations can run wild and creativity knows no limits. 

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