The Walt Disney Company and its owned ABC television station KTRK in Houston today jointly announced a $1 million cash commitment to the American Red Cross in support of recovery efforts for communities affected by Hurricane Harvey in the city and other areas of Texas. In addition to that, on Thursday, August 31, the Disney/ABC Television Group (DATG) will host a “Day of Giving” to benefit those that have been impacted by this truly devastating hurricane.
Starting in the morning with ABC local affiliates and Good Morning America, and throughout the day on ABC, Freeform, Radio Disney and across all DATG social platforms, there will be a call-to-action to donate to the American Red Cross, with those dollars going to benefit those most impacted.
“Our hearts go out to everyone in the devastating path of this historic storm,” said Robert A. Iger, chairman and chief executive officer, The Walt Disney Company. “It’s hard to fully appreciate the impact, in part because it isn’t over yet. But we know thousands of people have lost everything and now face the daunting challenge of putting their lives and communities back together, and we’re using our unique resources and reach to help those in need.”
The Walt Disney Company will also automatically match donations Disney employees and Cast Members make to the American Red Cross and will also proudly match donations they make to any eligible relief organization through our matching gifts program.
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