SeaWorld's Partnership with Southwest Officially Ending

SeaWorld and Southwest have mutually decided not to renew their partnership (which began in 1988) when the contract expires at the end of the year. The decision not to renew the contract is based on shifting priorities. The companies will continue to work together through Southwest Vacations. Southwest’s three specialty airplanes will return to the company’s traditional livery. Southwest and SeaWorld have enjoyed their long relationship, and wish each other continued success.