SeaWorld Announces New Partnership with Coca-Cola

We have some major news to share with you today. The SeaWorld Parks & Entertainment Company has just announced that they have abandoned their previous partnership with the PepsiCo Company, and have decided to "jump the ship" and sign a partnership with the Coca-Cola Company. Here's the official announcement, as seen on the official SeaWorld Parks Blog:

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SeaWorld Parks & Entertainment Announces The Coca-Cola Company As New Official Sponsor

SeaWorld Parks & Entertainment announced today a 10-year agreement with The Coca-Cola Company that makes Coca-Cola® the “Official Refreshment Beverage” of our parks beginning January 1, 2012.
The new agreement includes product offerings, consumer promotions and sponsorship opportunities designed to maximize marketing collaboration and activation. Coca-Cola fountain beverages will be made available to park guests throughout the company’s 10 parks including at restaurants, dining services, mobile carts and vending areas. Products will include Coca-Cola®, Diet Coke®, Sprite®, Coke ZeroTM and Dasani® as well as other non-alcoholic beverages including soda, water, energy drinks, teas, juices and even coffee through its Georgia CoffeeTM brand.
     “The Coca-Cola Company’s exceptional beverage brands, significant global reach and, most importantly, inspiring commitment to global citizenship will make for extraordinary joint programs,” said Jim Atchison, president and chief executive officer for SeaWorld Parks & Entertainment. “Our two companies share a like-minded mission to make a positive difference in the world and we are thrilled at the endless possibilities to create new products and programs that will benefit our guests, our communities and the natural world.”
     "We are happy that SeaWorld Parks and Entertainment is now a member of the Coca-Cola family," said Stefanie Miller, Group Vice President of Strategic Properties for Coca-Cola Refreshments. "We look forward to leveraging our joint sustainability activities and brands to inspire and refresh SeaWorld Parks and Entertainment consumers through unique, value-added programs."

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Well, this is certainly a very interesting news. The SeaWorld parks in Central Florida have surely already started to remove all the Pepsi logos and beverages from their restaurants and snack locations. We will soon go to SeaWorld Orlando to see the actual changes that will take place in the park. Indeed, if Coca-Cola will be willing to spend some money in the parks, we may also begin to see some new attractions, sponsored by the beverage company, coming soon. Hopefully. Stay tuned, as we always keep you up-to-date.

The Coca-Cola logo is a registered trademark of the Coca-Cola Company. All rights reserved.
The previously cited article is subject to the copyright of the SeaWorld Parks & Entertainment Company. All rights reserved.