Universal Orlando recently introduced a brand-new logo to represent the resort. The company believes that the new logo modernizes and evolves its brand and aligns Universal Orlando with the master Universal brand. The updated logo is currently expected to be rolled out methodically over multiple years. During this time, Guests visiting the resort might see both the new and the old logo coexist as brochures, directional signs, and marquees are updated or phased out.


The following is the former logo, which has represented the Universal Orlando Resort for many years:


This is the new logo. As you can see, it looks exactly the same as the updated Universal Pictures logo:


LOGOS: © 2016 Universal Orlando Resort. All Rights Reserved.

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