"The NBA Experience" Coming Soon to Disney Springs


The Walt Disney Company and the National Basketball Association (NBA) just announced that they have begun developing “The NBA Experience” at Disney Springs. This expansive, one-of-a-kind destination will feature multiple hands-on activities that put families and guests of all ages right in the middle of NBA game action. Guests will also enjoy immersive NBA video productions and numerous interactive experiences, as well as a restaurant and a retail store.


“We’re thrilled to work with the NBA to take our guests inside the world of professional basketball with an extraordinary entertainment experience,” said Robert A. Iger, chairman and chief executive officer, The Walt Disney Company.  “We’ve had a long and successful partnership with the NBA through ESPN, and we will continue to build on that foundation as we bring the Disney and NBA brands together for the first time in this exciting and innovative way.”

“We look forward to uniting the passionate, global fan bases of the NBA and our longtime partner, Disney,” said NBA Commissioner Adam Silver. “Working with the world’s top creator and operator of themed entertainment attractions, we can’t wait to bring the magic of Disney and the excitement of the NBA to guests from around the world.”

“Basketball fans of all ages will be able to experience the game in a whole new way when they visit ‘The NBA Experience at Walt Disney World Resort,’” said Bob Chapek, chairman of Walt Disney Parks and Resorts. “We’re excited to join the NBA in offering this unique form of family entertainment. It will be a terrific addition to the world-class lineup of shops and restaurants coming to Disney Springs.”

Comments

  1. I wonder what this means for NBA City at Citywalk? There has been rumors for years that it is going to be replaced, maybe this is it finally.

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  2. The rumours were it was gonna get turned into a WWE hall of fame restaurant or museum

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  3. Can anyone say.......JEKYLL & HYDE. That's what restaurant should replace NBA City. Someone give me a reason why it wouldn't fit. It is perfect. Very appropriate for Universal too. It would be the destination during Horror Nights.

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  4. Jekyll & Hyde all the way! That would be an amazing concept to bring to City Walk.

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  5. Yes, NBA City at City Walk is closing at the end of August this year. I agree, J&H would be a great replacement! I wonder what the difference between the two NBA will be when they open at Disney Springs?

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  6. I can't wait For NBA to Disney Springs. And I love it!

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  7. ABC/ESPN/Disney has broadcasting rights to NBA so it makes sense.

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  8. nothing more than corporate synergy

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