Orlando’s 400-foot observation wheel is bubbling with happiness over its new name: Coca-Cola Orlando Eye. This exciting partnership with Coca-Cola allows guests to share enhanced new experiences on the observation wheel from the moment they enter the attraction. All Guests will now be greeted with a bold and contemporary look throughout the interior and exterior of The Orlando Eye’s terminal building, featuring Coca-Cola’s signature red and white colors.
On the wheel itself, some of the capsules have been transformed to offer the ultimate visitor experience, featuring special décor, an upbeat music selection, selfie sticks, themed tablets and Coca-Cola coolers.
On Thursday, July 28, all guests to the Coca-Cola Orlando Eye received a complimentary Coca-Cola beverage in celebration of the 400-foot observation wheel’s new name.
“In just one short year, the Orlando Eye has become recognized as a Central Florida icon. We are delighted to partner with Coca-Cola, an iconic brand globally recognized for sharing moments of happiness and celebration with loved ones,” said General Manager Robin Goodchild. “The Coca-Cola Orlando Eye combines these elements to create an enhanced experience, giving guests the opportunity to create and share new memories.”
“For Coca-Cola, our mission is simple - to refresh the world and inspire moments of optimism and happiness, while creating value and making a difference,” said Krista Schulte, Vice President of Foodservice and On Premise, Coca-Cola North America. “Our partnership with Merlin Entertainments to create the Coca-Cola Orlando Eye helps us achieve our mission together by providing guests special memories while taking in the views of Orlando in an enhanced and refreshing way.”
For additional information on the observation wheel, be sure to visit OfficialOrlandoEye.com.
PHOTOS: © 2016 Merlin Entertainment/The Coca-Cola Company. All Rights Reserved.