Yesterday morning, the Kimberly-Clark Corporation announced a new strategic alliance with Walt Disney Parks and Resorts. This agreement expands upon the existing relationship between Kimberly-Clark and Disney's Consumer Products, Media Networks, and The Walt Disney Studios. As part of the alliance, Kimberly-Clark's trusted brands will increase their availability and offerings within the Walt Disney World Resort, Disneyland Resort, and the Disney Cruise Line.
The Baby Care Centers (hosted by Huggies) offer parents a dedicated environment to care for children and manage tasks like changing diapers during visits to Walt Disney World Resort and Disneyland Resort. Additionally, Kimberly-Clark's baby care and family care products such as Huggies diapers and wipes, Kleenex tissues, and Pull-Ups training pants will be available for purchase in the Baby Care Centers and select retail areas throughout Walt Disney World Resort and Disneyland Resort.
"[December 11] marks an important day in our 20-year relationship with Disney. Our well-known Kimberly-Clark brands are trusted around the world, and have been built based on a strong, emotional connection with families. Through this expanded relationship with Disney, we will take the next step in making lives better," said Mike Hsu, Group President, Kimberly-Clark North America. "This relationship will provide millions of parents each year with convenient access to their favorite family products featuring Disney licensed characters as well as comfortable diaper changing areas as they experience the joy of visiting Disney parks with their children."
Kimberly-Clark Professional's trusted line of products will be utilized in various locations throughout Walt Disney World Resort, Disneyland Resort and on Disney Cruise Line ships. In addition to that, some of the company's brands will sponsor select offerings and attractions, including the following:
- Stroller rental locations sponsored by Huggies brand will be featured throughout the parks;
- Disney Junior - Live On Stage! will be sponsored by Pull-Ups brand at the Walt Disney World Resort (Disney's Hollywood Studios) and Disneyland Resort (Disney California Adventure);
- A collaboration between Kimberly-Clark and Disney Baby will be created to develop unique social media elements and digital content.
"We're thrilled to expand the Kimberly-Clark and Disney relationship to include Walt Disney World Resort, Disneyland Resort, and Disney Cruise Line," said Tiffany Rende, senior vice president of Disney Corporate Alliances and Operating Participants. "This alliance enables us to offer guests even more convenient options to care for their families while enjoying a Disney vacation."