Dynamic Attractions, a leader in media-based attractions for major theme parks, is expanding with a new office in Orlando and an ‘industry first’ service called "Unlimited Attractions." This announcement was made at the 2015 International Attractions and Amusement Parks Association (IAAPA) convention in Orlando. This is a new service that integrates all the elements that turn a ‘ride’ into an ‘attraction’: story concepts, lighting, scenery, media, and special effects



By coordinating the development of the storytelling along with their highly sophisticated ride systems, attractions can be more impactful. This results in seamless attractions and better guest experiences.

“Building on our involvement in 50 of the world’s most popular theme park attractions, we’re evolving,” states Guy Nelson, Dynamic Attractions President and Empire Industries CEO. “We now offer the Unlimited Attractions service which we have brought to Orlando, the epicenter of the attractions industry and a location synonymous with extraordinary, fun entertainment.”

The company’s new Orlando Attractions Development Center will be opening in spring 2016. The 32,000 square foot facility will include an ‘experience’ studio with fully operational rides. It will also offer an ‘Imagination Think Tank’ for the company’s attractions designers and theme design partners to invent the next generation of media-based, interactive attractions. It will complement the company’s current locations in Vancouver, Toronto, Arlington (Texas), Dongguan, and Shanghai.

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