Conservation Fund Exhibit Coming to Rafiki's Planet Watch

You've probably heard people talk about conservation. Well, conservation isn't just the business of a few people. It's a matter that concerns all of us.
Guests will soon be invited to take Walt’s message to heart through an updated Disney Conservation Fund exhibit at Rafiki’s Planet Watch. Through quotes, photos, and artifacts, the exhibit will encourage Guests to explore challenges facing wildlife and discover unique conservation solutions being implemented.

The exhibit will feature the Disney Conservation Fund’s new name and logo (just in time for the kickoff of its 20th anniversary) and highlight its efforts to reverse the decline of threatened species around the world. The new space is scheduled to debut in early April 2015.

On a related note, the Disney Worldwide Conservation Fund (DWCF) has changed its name to the Disney Conservation Fund (DCF). This name change and new logo is more contemporary in both clarity and color. The transition in will take some time and slowly the team will begin to change their name on merchandise, signs, giveaways, and more.
Beginning in April, the team will introduce new Conservation Hero Buttons with the new logo. In the meantime, Guests can still obtain buttons featuring the old DWCF logo.

Why was the name changed? There are several reasons including the following:
  • The team frequently heard people referring to the Disney Worldwide Conservation Fund as the Disney Wildlife Conservation Fund (the initial name). Since there is greater awareness that their work is global, they thought we could simplify things by just removing “Worldwide” to become the Disney Conservation Fund.
  • In 2012 they initiated work to provide philanthropic support to connect kids and families with nature and have since felt that the logo does not reflect that aspect of the work so they wanted to add a youth element  to it.
  • Additionally, last year they developed a new way to frame the philanthropic efforts moving forward, focused on the impact they hope to have, that they have referred to as “reversing the decline of threatened species and increasing the time that kids and families spend in nature.” They have adjusted the animals shown in the logo to reflect that focus.
DISNEY CONSERVATION FUND LOGO: © 2015 Walt Disney World Resort. All Rights Reserved.

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