MagicBands Sale Test Continues Around Walt Disney World


Based on the success of the MagicBand sales pilot at Epcot Vacation Planning, the pilot will expand to include Disney’s Hollywood Studios, Magic Kingdom Park and Disney’s Animal Kingdom beginning June 23. When a Guest buys a MagicBand (valid ticket entitlement required), the Vacation Planning Cast Member will associate the Guest’s ticket entitlements to the MagicBand in place of an RF-enabled card. MagicBands will be available in all seven colors for $12.95 + tax.

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