Sure, i hope this will not happen anytime soon, but I see this being something inevitable in the future....
I hope that if Marvel has to go away from IOA, DC doesn't arrive in any way. There are dozens of Superman or Batman rides around the world. And with a questionable quality as experiences, I must say. I think it would be better to re-do the whole area with something new and fresh. Some time ago Universal passed a poll about the same thing, and one of the options was Futurama. I salivated then; it could be soooo nice! ^^
I think Universal should move away from branded theming altogether. Everything, when compared to Disney branded theming, seems hokey and cheesy. I would suggest that Universal invent new characters that are unique to their theme parks and rides. Rides last a long time. What happens if Disney or someone else buys the rights to Harry Potter in the future? What will happen to the Wizarding (Is that even a word by the way?) World of Harry Potter? I would suggest they stay more mythological and generic. One example would be the Dinosaur ride at Disney World. It's not based on any brand, but it still delivers great theming and a great attraction. Six Flags and Universal are both way too enamored with branded rides. It's just not necessary and will quickly become dated. Just my 2c.
I don't see it the same way. In fact the only area that wasn't linked to any brand was Lost Continent, and it has been the one bulldozed to make room for WWoHP. We have to be realistic, and the HP brand has boosted incredibly the attendance numbers of the park, much more than a generic theme.
Btw, I thought Dinosaur! was linked to the Disney movie with the same name, wasn't it? Even with that, being an EMV ride too, I prefer much more Indiana Jones, for example. A brand is something that stays in the visitor mind, maybe is even the reason to make the visit... I think it's important to stay confident to a cohesive, own style. But brands are becoming a truly must in theme park industry.
Jason, "Dinosaur" is based on the 2000 CGI-movie of the same name, as Juan said. The history of the attraction further kills your argument, because for the first two years of its operating life it was "Countdown To Extinction". Only when Dinosaur came out did they change the name (leaving most of the ride experience the same), thus *branding* a ride that was previously "unbranded".
Disney will not buy the rights to Harry Potter, as the whole rumor mill was filled with where JK would allow the rights for theme park attractions go. Even if they do manage it, it is a completely different property than Marvel, and the best Disney would be able to do is simply add their own Harry Potter attraction without affecting existing ones like WWoHP.
"Branded rides become dated quickly?" Yeah, because Hulk, Doom, Spider-Man, Ripsaw Falls, Bilge Rat Barges, River Adventure, and Seuss Landing are all really showing their age. Wait, what? If we're talking strictly IoA here, *none* of the rides originally installed are "dated", because they do not pigeonhole their stories in a certain timeline. USF is another story entirely, but that was never a "fantastical escapism" park to begin with. Don't let your Disney fandom cloud reality; the fact that you have the gall to place Six Flags and Universal in the same sentence is laughable.
And OTPN admin, I believe Six Flags has much more than a "semi-lock" on the DC Comics license.
Thanks a lot for the great comment, everyone! I personally think that the fact that they brand their attraction is partially good, but as somebody else said, not EVERY brand can survive very long... they have to be very careful on what they choose, and I think they've made all great choices (all the Orlando theme parks). The only brand i think is failing is the "Jimmy Neutron" brand. It's not interesting to children anymore IMHO...